Wednesday, 10 March 2010
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Got Sweet Tooth: Mounds History
This is just the first in a very long series I'll be randomly working on. What you're looking at is a short history of how various candies of our tummys' delight have come to be. I now enTREAT you to one of my favorites. (Please refrain from licking the screen...it's not real.)
You're currently snacking with... Mounds Reese's Peanut Butter Cups more candy to be added later... 
SING IT WITH ME!
Aaaalmond Joy's got nuts...Mounds don't.Probably a little known candy company today, but back in 1919 Peter Paul led his Peter Paul Candy Manufacturing Company into confectionary history with many well-known candy bar treats that we enjoy some 80 years later.
Originally, what set the pace for sweet stardom was the Konabar, which had "a blend of coconut, fruits, nuts, and chocolate. All products were made at night when air was coolest and sold fresh, door-to-door the following day" (Herseys.com).
Come 1921 Mr. Peter Paul made public his almond-less Mounds candy bar selling for a solid five cents. Apparently healthy chocolate is not such a new thing, either, since Mounds was originally made with dark chocolate.
But World War II led to key ingredients - sugar and coconuts from the Philippines - coming up in short supply. Our dear Mr Peter Paul was appalled at the thought of producing poor products and promptly set to pour his resources into his popular Mounds by pulling many pennies (and dollars) from his candies that were perceived as less profitable.
While other candies came about, including Almond Joy (which sold for ten cents in 1946) and and York Peppermint Patties, it was the success of Mounds that truly set the pace.
Cadbury (noted for their Easter chocolate eggs with a creamy filling) merged with Peter Paul's company years later in 1978 and then whose operations was bought by Hershey Foods in 1988.
SOURCE:
Herseys.com
Other info can be found at:
WASAW
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Comments (11)
Interesting. I adore Mounds. :) It was a good investment! I'm so sorry to see that they're becoming more difficult to find, at least in my area. My Wal-mart came out with some of the little bundles of them, and I was so happy! :) I need to save up to buy some. They're a dollar a thing. Anywho. I, for some reason, always thought the company name was "Peter Pan" not "Peter Paul". I guess I just never really look in depth at candy packaging sometimes. Haha. :) Whoops! I remember reading it as Peter Paul, but for some reason I just kept thinking "Peter Pan," I guess. :p Haha, you ever have a moment like that?
<3, ~*Akarui Mitsukai*~
And OHHHH wow, I had forgotten about that song. o.O;
mounds is da bomb.
@akarui_mitsukai - LOL That's funny. I can't recall what I have done similar to that, but I'm sure I have. And check out the other videos from the Mounds commercials. There's one that goes back to the 1950s and is HILARIOUS! It's even a whole minute long, which is strange given that most commercials today are usually shooting for 20-30 at best.
@Happily_Married_Guy - That they are. But I love PB M&M's and Reeses PB Cups the best. I think I'll do a history on one of those two next.
I can have small amounts of the PB mm's... but too many make me sick. PB cups are probably best I agree!
I can already tell this will be a fun series! What on earth got you interested in doing a food series anyway?
Actually, I think Hershey only licenses Cadbury's US operations. I'm not sure how the recent acquisition of Cadbury by Kraft will affect that arrangement.
@chocolatescifi - Ah, I don't know. I got my info off of Hersey's web site.
@NaitoOfNarnia - From what I've read on Wikipedia, Hershey did purchase Peter Paul and its associated brands from Cadbury. And Kraft acquired Cadbury plc last month. It will be interesting to see how the acquisition will affect the licensing agreement.
@highlandgypsy - Oh, just because I love my candy and I wanted to do something different than my normal posts on Christianity. :)
@chocolatescifi - As long as they keep the sweets going as nicely as they have been, I'm not really worried. :)
Well, I love everything you write, serious and otherwise, so I'll wait patiently until your next post! Oh, and unfortunately my auntie is just a collector of M&M merchandise, she doesn't really know any history...for some reason I thought she did.